I started this blog to help people who are new to business learn the ropes. I use my experience to educate them. I hope what I have to say will apply to all careers. There are certain keys to business success and they are simple enough. Let me be brief:
- Start with enough capital to expand when appropriate so you can take advantage of economic upturns.
- Be creative with promotion and advertising. Know your target market. Hire professionals if you feel more comfortable.
- Let people in your area know. Spreading the word is powerful. Drop off business cards to neighboring businesses.
- Provide easy ways to reach your company with an easy-to-navigate website.
- Use social media. Everyone touts it because it works. Get on Yelp.
- Learn the art of professional sales if you market a product or service.
- Hire the best people. They will be worth their weight in gold.
- Prioritize your values. Create a mission statement and follow your heart.
- If you see customers in person, offer them special consideration. You will wed them to your business for the long term. It pays to be kind.
- Learn how to personalize on-line relationships. There are ways to do it by email.
Customer service in person or online is vital for any business. You want to be known for it. People care more about the ability to get help than the actual product sometimes. Remember that being kind and considerate can positively impact profits. Listen to expressed concerns. It is a major point in the realm of entrepreneurship. And it can apply to any business from financial consultation to auto repair. For example, I know a man who owns a successful auto-repair shop who enjoys more revenue than he expected at this point in time. I believe it is because of his fine work—the man can really wield a TIG welder and has done well on Rate My Welder. He offers emergency service and no one is turned away if he is busy. If a vehicle has been in an accident, he enjoys offering the best cost estimate in town. He knows how hard it is to supplement what insurance will pay.
He also provides a fast repair turnaround time for even big jobs. If people want custom modifications made to their cars, it can be done to order. That TIG (tungsten inert gas) welder gets a lot of use. I have seen him in action briefly and I am impressed by his great competence and control. I know from discussions with other welders how complex the device is and how difficult to master. No wonder he is known for high quality results.
This solid shop owner enjoys a great reputation in the community for good reason. The old dictum, “you get what you pay for,” doesn’t apply here. Just because he is low in cost doesn’t mean he provides a slip-shot job. He definitely comes to mind when I see the point above about kindness.